Automobiel - Cross-selling - Direct Mail - Doelgroepselectie & data - Loyalty

Volkswagen genuine parts. A campaign in pieces.

19/08/2014

When Volkswagen drivers are no longer on their service plan, they move away from Genuine Parts and switch to fitting cheaper, generic parts at non VW mechanics.

We needed a simple way to tell mechanics (and their customers) that despite these foreign parts fitting the cars adequately, they inevitably lead to problems soon after.

The idea was to send them Volkswagen posters that needed to be put together piece-by-piece. But when they assembled them, there was a surprise.

volkswagen

volkswagen 3 volkswagen 2 volkswagen 1

Avatar
Guest Blogger

Gerelateerde Cases:

MINI werkt aan loyalty met een röntgen-foto

...
Lees verder

Gardening retailer uses direct mail to ensure revenues at peak moments

...
Lees verder

AVEVE – Postkaartmailing als test: inspelen op het ‘magic moment’

...
Lees verder
Al onze Cases