CRM is on everybody’s tongue. No wonder that this subject is steadily becoming more important for companies in
the automotive industry. That’s why SAP developed a special CRM software-solution for this industry.
The goal was to awaken people’s interest in it.
CRM is a very personal thing. It’s logical that the better you know your customers, the more succesful your business will be.
Just how important it is to be addressed personally was realized by our target group.
Every potential client received an original personalized license plate combined with an invitation to an Automotive Symposium.
11% registered for the Automotice Symposium