Acquisitie - B2B - Construction / Housing / Decoration - Creativiteit - Direct Mail

An alarming letter


Everyday small business owners are swamped with direct mail campaigns.

To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope

that went off when the letter is opened. It helped us grab recipient’s attention, and helped make our

sales reps cold calls a little warmer.


Advertising Agency: Milk, Gothenburg, Sweden

Guest Blogger

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